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O!WS Button

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Prior to adopting the "City of Arts and Innovation" tag, Winston-Salem embarked on a curious marketing journey that led to the O!WS promotional campaign. The slogan's unveiling drew a mixed response of approval, bemusement, and even derision, but it certainly earned its place in the pantheon of interesting moments in the city's history: O! Winston-Salem / Now That's Living!

Free with purchase of the shirt.

  • 1.25" Button Pin
  • Made in the USA

Our tees have a slimmer athletic fit.
If you have any doubts, we recommend choosing the next size up.