Your Cart (0)
This cart feels empty.

Get early access to new products and exclusive discounts!

Invalid Email

O!WS

$18 $28
Pay in 4 interest-free installments for orders over $50 with

Prior to adopting the "City of Arts and Innovation" tag, Winston-Salem embarked on a curious marketing journey that led to the O!WS promotional campaign. The slogan's unveiling drew a mixed response of approval, bemusement, and even derision, but it certainly earned its place in the pantheon of interesting moments in the city's history: O! Winston-Salem / Now That's Living!

Free O!WS button with purchase of the shirt.

  • 52% Airlume combed and ring-spun cotton, 48% polyester
  • Side-Seamed, Retail Fit
  • Domestically Sourced, Locally Printed
  • Flip inside out, wash cold and hang dry

XS S M L XL 2X 3X
Size Chart
Our tees have a slimmer athletic fit.
If you have any doubts, we recommend choosing the next size up.
×