Prior to adopting the "City of Arts and Innovation" tag, Winston-Salem embarked on a curious marketing journey that led to the O!WS promotional campaign. The slogan's unveiling drew a mixed response of approval, bemusement, and even derision, but it certainly earned its place in the pantheon of interesting moments in the city's history: O! Winston-Salem / Now That's Living!
Free O!WS button with purchase of the shirt.
- 52% Airlume combed and ring-spun cotton, 48% polyester
- Side-Seamed, Retail Fit
- Domestically Sourced, Locally Printed
- Flip inside out, wash cold and hang dry
If you have any doubts, we recommend choosing the next size up.